Trusted by 30+ clients & shopify merchants

Websites And Software That Earn Their Keep

We build two things well: custom websites and web apps for growing businesses, and Shopify products for merchants who want more from their storefront. Start with a live demo for your industry.

30+
Clients
80+
Merchants
6
Live Demos
7–14
Days To Launch

Trusted by businesses and merchants who demand the best

Shopify Partner
Official partner
SOC 2 Compliant
Enterprise security
SEO Ready
Built to be found
Mobile First
Tested from 320px up
99.9% Uptime
SLA guaranteed
GDPR Ready
Privacy compliant
What We Do

Two things, done properly

We are a small studio, so we stay deliberately narrow — client work for businesses that need a website or a web app, and our own products for Shopify merchants.

For businesses

Websites & Web Apps

Industry-specific websites, custom e-commerce and internal tools — built around how your customers actually buy, with technical SEO and AI-answer structure included from day one.

  • Retail and showroom websites
  • Custom e-commerce and B2B catalogues
  • Dashboards, portals and booking tools
  • SEO, AEO and GEO built in

For Shopify merchants

Commerce Products

Shopify apps we build, ship and support ourselves — starting with PlayForge, a storefront gamification engine that turns browsing into real, single-use discount codes.

  • PlayForge storefront gamification
  • Real Shopify discount infrastructure
  • Conversion analytics and funnels
  • Native Shopify billing and GDPR webhooks
Inside PlayForge

Our Shopify app, built to turn browsing into buying

PlayForge is the product side of the studio — a gamification engine for merchants who already have traffic and want more of it to convert. Here is what sits inside it.

Gamified Campaigns

Spin wheel, scratch card, lucky box, gift box, or mystery gift — launched as a themed storefront popup without touching theme code.

Real Discount Codes

Every win becomes a genuine Shopify discount — percentage, fixed, free shipping, or a free product — redeemable at checkout.

Server-Side Integrity

Prizes are chosen on the server and play limits are enforced there too, so the browser can never change what it wins.

Conversion Analytics

Plays, completion rate, true wins, coupons created and used, and a full funnel from launcher click to redeemed order.

Webhooks & API

A versioned REST API with a consistent response envelope, App Proxy storefront endpoints, and GDPR webhooks.

Full Theming

Colors, fonts, corner radius, launcher position, and confetti — with presets and a live preview of the real game.

Audience Targeting

Show campaigns by page, audience, country, and device, and cap how often any one shopper may play.

Customer Reward Wallet

A My Rewards page in the shopper account lists every coupon won, with status, expiry, filters, and reveal-and-copy.

Our Products

Apps built for serious merchants

Each product is designed to solve a specific merchant pain point with enterprise reliability and ease of use.

Available Now

PlayForge

Turn your storefront into a prize-winning experience

A gamification engine for Shopify. Shoppers play a spin wheel, scratch card or lucky box, win a real single-use discount code, and you capture emails and conversions in a live dashboard.

  • 5 games, one per campaign
  • Weighted prizes with inventory caps
  • Real single-use Shopify discount codes
  • My Rewards wallet in the customer account
Explore PlayForge
Coming Soon

More Apps Coming

Expanding the platform

We're building the next generation of Shopify tools. Follow us to be first to know when new apps launch.

  • Automation platform
  • AI-powered analytics
  • Loyalty & rewards
  • Advanced reporting
Get notified at launch
Developer Packages

Open tooling for people who build

Beyond merchant apps, we publish the developer tools we rely on ourselves — free, open, and installable in a single command.

Available on npmv0.3.0MIT

@srinnov/vibecoding

VibeCoding

Structured, vendor-neutral project context for AI-assisted development

AI coding sessions are stateless. Close the chat and the plan, decisions, and progress evaporate — so every new session starts by rediscovering the project from scratch.

  • Five persistent Markdown files as project memory
  • Requirement → test → code traceability
  • Adapters for Claude, Cursor, Copilot & Gemini
  • Built-in MCP server for agent tool access
your-project
$ npx @srinnov/vibecoding init
@srinnov/vibecoding
Project Initialization
✓project.md
✓projectPlan.md
✓projectStatus.md
✓projectTest.md
✓projectContext.md
VibeCoding initialized with 5 new files.

Requires Node.js 18+ · no install step · safe to re-run

Technology

Built with modern, reliable technology

We build with best-in-class open source and cloud technologies to deliver apps that are fast, reliable, and secure at any scale.

100%
Shopify native

Built on Shopify

Native Shopify integration using the latest App Extensions, Admin API, and Storefront API. No workarounds.

99.9%
Uptime guarantee

Enterprise Infrastructure

Deployed on AWS with multi-region redundancy, automatic failover, and 99.9% uptime SLA.

SOC 2
Type II compliant

Security First

TLS 1.3 encryption, AES-256 at rest, OWASP compliance, regular penetration testing.

Next.jsFramework
ReactUI
TypeScriptLanguage
Node.jsBackend
PostgreSQLDatabase
RedisCaching
Shopify APIIntegration
Shopify BillingPayments
AWSCloud
CloudflareCDN & Security
StripeGlobal Payments
GraphQLAPI
Why PlayForge

Engagement that ends in a real order

Six reasons a game beats another discount banner.

Play is the hook

A spin wheel, scratch card, lucky box, gift box, or mystery gift gives a first-time visitor a reason to interact instead of bouncing — and a reason to come back.

The reward is real

Wins are not decorative. Percentage, fixed amount, free shipping, and free-product prizes all become genuine Shopify discount codes that work at checkout.

Every play is a lead

Guests enter an email before they play, and that email becomes a Shopify customer — so a campaign builds your list while it drives the sale.

The house cannot be cheated

Prizes are drawn on the server and play limits are enforced there too. Clearing cookies does not buy another spin, and the browser cannot change what it won.

Shoppers keep what they win

A My Rewards page in the customer account lists every coupon won, with status, expiry, and a reveal-and-copy control — so a prize is never lost in an inbox.

The funnel is visible

Plays, completion rate, true wins, codes created, and codes redeemed are reconciled against Shopify — so you can see which campaign actually paid for itself.

FAQ

Frequently asked questions

Can't find an answer? Contact our support team.

No. Roughly half of what we do is client work that has nothing to do with Shopify — websites for retail and showroom businesses, custom e-commerce, and internal web apps like dashboards, portals and booking tools. Shopify apps are our own products, not the limit of what we build.

Yes. We publish six complete, working website demos — bridal wear, jewellery, solar equipment, interior decor, tiles and sanitaryware, and home furnishing. They are real sites, not screenshots, so you can click through the navigation, filters, calculators and enquiry forms on desktop and on your phone. No sign-up and no email gate.

A single-location business or showroom site built on an existing demo typically goes live in 7 to 14 working days once branding, photographs and product details are supplied. Builds start at ₹19,999 and most showroom sites land in the ₹50,000 range. Larger catalogues and full online checkout usually take three to five weeks. Every project is quoted at a fixed price before work starts — see the pricing page for the full breakdown.

You own it outright. At handover you get the complete, commented source code plus a walkthrough, and the domain and hosting accounts are in your name. There is no proprietary builder, no licence fee and no monthly payment required to keep your own site online. If you ever want to move to another developer, nothing stops you.

Both options exist. Every build includes 30 to 90 days of post-launch support depending on the package. After that, optional care plans start at ₹999 a month and cover hosting, SSL, uptime monitoring, weekly backups, security updates and a set number of content edits. The plans are month-to-month — cancel any time and the site keeps running.

Your logo and brand colours if you have them, photographs of your products, premises or past work, the list of services or products you want shown, and your contact and location details. That is usually enough to begin. If photography is the bottleneck we start with licensed stock imagery and swap in your own shots later at no extra cost.

Yes, and sometimes that is the cheaper answer. We audit what you have first — if the structure and content are sound and the problem is presentation, speed or mobile layout, a redesign on the existing foundation costs less than a rebuild. If the site is on a platform that is holding you back, we will say so plainly rather than charge you to decorate it.

Yes. We work remotely with clients across India and internationally, over call, email and WhatsApp. Everything from the first scoping conversation to the staging review and final handover happens online, so your location only matters for the local SEO configuration — not for whether we can take the project.

All SR Innovations apps work with every Shopify plan — Basic, Shopify, Advanced, and Plus. Some advanced features like enhanced API limits are available on Shopify Plus.

All apps use Shopify’s built-in billing system, so charges appear on your existing Shopify invoice. PlayForge has five tiers — Free, then Starter at $19/mo, Growth at $49/mo, Professional at $99/mo, and Enterprise at $299/mo. You can start on Free without a credit card, and plans are chosen or changed on Shopify’s secure pricing page.

The prize is chosen on the server, then PlayForge creates a matching Shopify discount: percentage and fixed amount become basic code discounts, free shipping becomes a free-shipping discount, and a free product becomes a 100%-off code scoped to that product. Every code is restricted to the shopper who won it and limited to a single use.

Yes. Every record is scoped to your store, so one merchant can never read another’s data. Storefront requests are signed by Shopify’s App Proxy, outcomes are decided server-side so the browser cannot tamper with them, and we keep personal data to the minimum needed — the email captured for a play, plus your merchant profile.

Email support is included on every PlayForge plan. Live chat is available on Growth and above, and Enterprise customers can talk to us directly about bespoke requirements.

No. Logged-in shoppers are identified by Shopify, and guests are limited to one play per email address — enforced on the server, not in the browser, so clearing cookies does not help. A guest using a brand-new email is the inherent limit of anonymous play.

Yes. We fully support GDPR and Shopify’s privacy requirements, including the customer and shop data-request and redaction webhooks. Merchants can submit data deletion requests from the admin — see our Privacy Policy and Data Deletion page for details.

PlayForge is on the Shopify App Store — install it from there and it appears in your Shopify admin. Once installed, enable the App embed in your theme and publish your first campaign.

Fixed quotes — no hourly surprises

Let's build the thing
you actually need.

Whether that is a website for your business, a custom web app, or a Shopify app on your storefront — tell us what you are building and we will come back with a scope, a price and a date.

Free PlayForge plan available · Billed through Shopify · Cancel anytime